Website and Social Media will Boost your Small Business

What is best for your small business and profession, Website or Social Media?

Most small businesses and professionals have already set-up their Social Media Profile Pages on FB and other Social Media Networks to market their services and products for free. Some use paid ads and promotions by post boosting to reach target audiences inside the platform. In my previous blog, “Captivate Potential Customers with Social Media Presence”, Social Media Networks are great in attracting audiences and promoting brand awareness for your product and services because these drive engagement by interactions like commenting and using emotional responses such as emojis where your posts are liked, loved, etc.

A great photo with interesting content will attract so much attention and your post will likely be shared, giving you a chance for wider audiences inside the network. But what’s next when you get your audiences excited in learning more about your services and where to direct them to view your products to make an online purchase? That’s when you direct them to your own Website where they can learn more about your products and services.

A Website instills confidence and trust in your products and services because customers will check on your website and browse on your content to see which of your products and services can solve their problem. The content on your Blog page will help your Website visitors find a solution to their problem in one place. Posts on your Social Media Pages are unlikely to help because your customer needs to re-visit all your posts to see what they are looking for. The best way to do this is to post informative content on your Social Media Page and include the link of your website where the content is seen. Click here to see an example of a post announcing this blog on our FB Page before it is published.

If you are running ads on Social Media platforms like FB Ads, your Website Page regarding that ad is the best landing page where your customers are directed for more information on the product they are interested in purchasing or on a service they need.

Where should you put your efforts: on your Website or Social Media Profiles?

Your Website and your Social Media Network, when used in a strategic way, can help you boost your small business and reach your goals. To put it in the simplest way, “Your Website is your Home and Your Social Media Network is your Vacation House”.

Your Website is your Home because it is your OWN and you organize stuff the way you want it or improve it if you feel like it. On the other hand, Social Media Network is your Vacation House, where you enjoy sightseeing and looking at different places while meeting different people or old friends to whom you can connect and catch-up. The same way when you browse your Social Media Network and connecting with your old and new friends. After a long chat, you can invite them to visit your home. The same-way when you direct your connections on your Social Media Network to your Website.

“Your Website is your Home and Your Social Media Network is your Vacation House”.

Your Social Media Network should always be maintained and updated frequently to establish interactions with your followers. Put most of your special attention and efforts into your Website because it’s your OWN. Though the process is slow, it will be very rewarding because you’ll gain trust, rank well, and show on Google search results when a customer is looking for solutions and eventually increase sales and profit.

Why is having a Website and Social Media important for your profession and small business?

Social Media Network can help you build relationships and target your audiences easily with ads while driving traffic to your Website which is your home-base. Your website makes your business credible and you have full control from its design, content, and functionality.

Unlike your own Website, Social Media Networks are owned by Social Media Companies, and these limit you on creating content where short written posts are preferred. Social Media posts have short life-spans because there are always newly published posts, unlike Blogs where you can discuss your products and services in long-form and are long-lasting. Blog content becomes valuable over time.

What’s best is when your Website is beautifully designed and functional, it can be your 24/7 salesman generating leads. Potential customers can just search for services and products on Google, and eventually, find your Website where they can make appointments, order, or make a purchase.

Who are my audiences on my Website and Social Media Profiles?

Identify your small business’ core mission and connect it with your goal. Create different buyer personas, these are semi-fictional characters that represent your ideal customer. Understand which of these buyer personas can be a good fit in marketing your products and services and which of these are not. Buyer personas can align your small business’ content marketing strategy on your Social Media Network and your Website. Knowing your buyer personas prompts you to the next step of guiding your customers on purchasing your products and services by educating them, helping them identify their problems and solutions.

How can you have a beautiful and functional Website, integrated with your Social Media Network?

Your Website can establish your business online presence and strengthens your small business’ brand. There are different kinds of Websites and every design and functionality should help your small business reach your goal. The trend these days is Minimalist Designs with functional features for websites.

Here are the type of Websites for professionals and small businesses:

• Business Website – this Website is your business’s face online. It has the same branding and identity as your brick and mortar business. The products and services of your business are being offered featured in blogs.
• e-Commerce Website – this Website is best for businesses selling products online. It is also a Business Website but with the Payment Page. The customers select the products they want to purchase and make payments with a credit card.
• Portfolio Website – this Website is for Professionals who want to show their work portfolio. Designers, Architects, Engineers, Construction and Builders, Photographers Portfolios are best to benefit from this Website because it’s focused on their work.
• Brochure Website – this Website is like a business card where content information straightforward. It is for businesses or professionals that need simply an online presence.
• Personal Website – this Website is more on the personal side. These are blogs and vlogs where the writer shares their ideas or travels to anyone that might be interested.

These Websites can be integrated with your Social Media Network, like this Blog Page, where my LinkedIn Profile, FB Group, and FB Page is displayed. Having your OWN Website is limitless. Let your Social Media Network drive traffic to your Website and create brand awareness, solve your customers’ problems, and increase your sales and profits. And if you want to be a Sulatronico customer, then we can help you build a beautiful and functional website based on your business goals.

Virtual Tours to Showcase Real Estate

What is Virtual Reality Tour or Virtual Tour?

A Virtual Tour is a full-motion video that is made up of a variety of videos or a number of photos taken from a specific location. Real Estate Virtual Tours are the latest trend due to the pandemic and social distancing. Though Virtual Tour is common to the Real Estate and Hospitality industry, it is already in-demand, together with other tools for virtual marketing such as video calls for property viewing and online exhibitions. The Virtual Tour is being adapted now as it helps sellers to showcase their Property Listings on their Real Estate websites and buyers to view these properties with virtual simulation within the safety of their homes.

If you are in Real Estate or Hospitality industry, you can have a Virtual Tour of your Property Listings and amenities within your website, like the one that we created below. Click on the interactive buttons and see what’s inside.

There are also other real estate interactive tools that we offer in our services like the Interactive Floor Plan seen in the video below. The Interactive Floor Plan shows images of the different areas when you hover on a marker.

Why is Virtual Tour important?

Due to Covid-19, people are very cautious about their safety and this increases their online usage. People are becoming more dependent on online services, from food, groceries, medicine, and product orders and deliveries. The same is true with Real Estate Companies, people who are buying a home will search the internet first to look for options and will reach out to an agent through messaging and video calls.

Virtual Tours are very effective because the buyer can see the actual property through virtual simulation and most of their questions are already answered. It will also open a lot of opportunities. Websites can reach any part of the world, as long as there is an internet connection. Having a Real Estate website with Virtual Tours will help the buyer to conveniently see what he/she is looking for.

With Virtual Tours, there is no need to be powered by coffee in the morning to rush for a client’s free site tripping.

Where are Virtual Tours used?

Virtual Tours are mostly used by Real Estate and Hospitality industries such as Hotels and Travel and Tour companies. Virtual Tours help these industries to market their properties and services to consumers worldwide. Having great visual marketing content for your company will give you a competitive edge against your competitors.

Who will benefit Virtual Tours?

Virtual Tours increase your visitors time spent on your website thus increasing web traffic, customers prefer virtual tours than still images because they can interact and enjoy by clicking on the area they wanted to see and lastly, there is a percentage increase that they will connect and close a deal because they found what they are looking for.

“Don’t end up sleeping on a tree. With Virtual Tours, you get what you see.”

How can you have an efficient Website with an integrated Virtual Tour?

Your Website is the most important marketing tool a business should have because it is your online salesman that works 24/7. Your customers can contact you through your website or through video calls and save time. Having a Virtual Tour integrated into your company website is a very valuable virtual marketing tool because you don’t have to rely very much on face-to-face meetings.

Our websites have efficient minimalism designs and the images are crisp, sharp, and vibrant. Essential components are designed to achieve the best results and SEO optimized. Social media follows and sharing icons on the website are very important to drive traffic to your website. Powerful plug-ins are used so customers will have a great user experience and can reach you directly with ease.

Virtual Tours when integrated with an efficient website would be the best experience you can give to your website visitor. Our Virtual Tours are designed with interactive buttons that will give you a walk-through experience, linking images to go back and forth, with the property and are mixed with information, still images, and videos.

The time is perfect for your company to use the best marketing tools online and stand-out. Website Design and Development and Virtual Tour Design are our latest online services. Use your Website and your Virtual Tour to attract your target audience, have a competitive edge in the market, and increase your sales.

Captivate Potential Customers with Social Media Presence

What is Social Media Presence?

Social Media Presence refers to how often you post timely and relevant content that defines your brand’s personality. Providing valuable content that will spark the interest and evoke the feelings of your audience toward you and your brand will have a good impact on increasing your social media shares on Social Media networks. Knowing your target audience and establishing a relationship with them by showing your human side, rather than a faceless brand, will definitely give them the reason to engage and eventually, become your customers. After all, what is Social Media Presence without the word “Social” in it?

Why is Social Media Presence Important?

As long as you have Social Media Presence, you can boost your online reach on a global scale to establish your brand and develop connections. Social Media networks can provide you a global presence, cost-free. Online marketing campaigns are cost-efficient and increase brand exposure than traditional marketing campaigns, print & broadcast, which limits brand exposure. Communication and interaction across the globe have become within reach. Customers can easily send their feedback directly and businesses can respond quickly through Social Media networks. A strong online presence of your brand will eventually lead to customer engagement and turn these into profits.

Where should we post on Social Media Platforms?

When setting up your Social Media Accounts for your brand, it’s important to create an impressive and unforgettable Social Media Profile that stands out and will lead to new business opportunities.

An attractive profile image is a good first impression on your personal page.

Here are some basic points to remember:

1. Use the right profile and cover images with the right sizes consistently to increase brand recognition. Company Logo is the most important image in your Page because it is the face of your company’s branding. For Personal Accounts, use your photo to identify you and show that it is a real active account.

2. Use simple handles (@yourhandle) that are recognizable and searchable. There are social networks that require your real name while a pseudonym can be used on Twitter.

3. Make your settings private or public. A personal social media account should have privacy settings while a business-related page can be public.

4. Write an interesting description about yourself or your brand, the industry you are in and what you do.  You can also include additional information regarding your interests. Valuable information regarding yourself, your brand, and your interests gives you the chance to connect more to your audience.

5. Make your content interesting, up-to-date, and shareable.  Interlink your Social Media Profiles together so your followers can easily find you.

There are a ton of Social Media Networking sites for you to join. You don’t have to join all but only the ones which are beneficial to you and your brand. These popular Social and Media Sharing networks are best in connecting with your audience, sharing photos, videos, and even live videos. 

• Facebook  
• Twitter
• LinkedIn
• Instagram
• Youtube
• TikTok is the newest trend in Social Media and it’s about community engagement. Create your own and develop branded content using hashtags. Dance challenge videos are the most viral content and appeal to all audiences.

The most used Social Media Platforms are Facebook and YouTube, according to We Are Social report.

We Are Social Report: Facebook and YouTube top the most used Social Media Platforms

Who is our Audience in Social Media?

We Are Social reports that the Philippines Tops Internet and Social Media Use in 2020. The Philippines has increased its spending time on Social Media Platforms.

We Are Social Report: Philippines top Social Media Use with increase in time-spending

Here are the gender and age groups that use Social Media Networks, the Philippines is included in this report.

We Are Social Report: Demographic on Gender and Age Groups Detail on Social Media use.

The data above will give you a bird’s eye view on creating your content and reaching your target audience.  As Facebook and YouTube top the most used Social Media Networks, create interesting images, and video content for your brand to attract your potential customers.

These are guidelines on whom you are creating relevant content:

• Get to know your target audience’s information such as age group, gender, income, occupation, etc. 
• Understand your target audience’s needs and on how your product and services help solve their worries and help them sleep at night.
• Choose the right Social Media Channel to reach your target audience and share your content.

How can We Help Build a Better Social Media Presence for You?

Social Media Presence does not only mean being present or having accounts set-up on Social Media networks. The need for brand exposure is very important because purchasing decisions are often influenced by Social Media. Lack of Social Media Presence limits your brand exposure, missed business opportunities and your potential customers will have the difficulty of connecting with you quickly and easily, especially if they are abroad. 

Company Logos and Images to be used on your Social Media Accounts should be of high quality and re-sized according to the specification of the Social Media Platform.  Having a Social Media Strategy will help you reach your target audience and your goal with content marketing, as well as, measuring your ROI.  Social Media Management will strengthen your Social Media Presence so you can captivate your potential audience and turn them into loyal customers.

These are essentials in Social Media Presence and if you are looking for a Social Media Management and Social Media Graphics Design, we can help you with our services. Hoping that you find my first blog useful and informative.

Don’t be left behind. Don’t limit your reach.  Reach your goals with your Social Media Presence.