Website and Social Media will Boost your Small Business

What is best for your small business and profession, Website or Social Media?

Most small businesses and professionals have already set-up their Social Media Profile Pages on FB and other Social Media Networks to market their services and products for free. Some use paid ads and promotions by post boosting to reach target audiences inside the platform. In my previous blog, “Captivate Potential Customers with Social Media Presence”, Social Media Networks are great in attracting audiences and promoting brand awareness for your product and services because these drive engagement by interactions like commenting and using emotional responses such as emojis where your posts are liked, loved, etc.

A great photo with interesting content will attract so much attention and your post will likely be shared, giving you a chance for wider audiences inside the network. But what’s next when you get your audiences excited in learning more about your services and where to direct them to view your products to make an online purchase? That’s when you direct them to your own Website where they can learn more about your products and services.

A Website instills confidence and trust in your products and services because customers will check on your website and browse on your content to see which of your products and services can solve their problem. The content on your Blog page will help your Website visitors find a solution to their problem in one place. Posts on your Social Media Pages are unlikely to help because your customer needs to re-visit all your posts to see what they are looking for. The best way to do this is to post informative content on your Social Media Page and include the link of your website where the content is seen. Click here to see an example of a post announcing this blog on our FB Page before it is published.

If you are running ads on Social Media platforms like FB Ads, your Website Page regarding that ad is the best landing page where your customers are directed for more information on the product they are interested in purchasing or on a service they need.

Where should you put your efforts: on your Website or Social Media Profiles?

Your Website and your Social Media Network, when used in a strategic way, can help you boost your small business and reach your goals. To put it in the simplest way, “Your Website is your Home and Your Social Media Network is your Vacation House”.

Your Website is your Home because it is your OWN and you organize stuff the way you want it or improve it if you feel like it. On the other hand, Social Media Network is your Vacation House, where you enjoy sightseeing and looking at different places while meeting different people or old friends to whom you can connect and catch-up. The same way when you browse your Social Media Network and connecting with your old and new friends. After a long chat, you can invite them to visit your home. The same-way when you direct your connections on your Social Media Network to your Website.

“Your Website is your Home and Your Social Media Network is your Vacation House”.

Your Social Media Network should always be maintained and updated frequently to establish interactions with your followers. Put most of your special attention and efforts into your Website because it’s your OWN. Though the process is slow, it will be very rewarding because you’ll gain trust, rank well, and show on Google search results when a customer is looking for solutions and eventually increase sales and profit.

Why is having a Website and Social Media important for your profession and small business?

Social Media Network can help you build relationships and target your audiences easily with ads while driving traffic to your Website which is your home-base. Your website makes your business credible and you have full control from its design, content, and functionality.

Unlike your own Website, Social Media Networks are owned by Social Media Companies, and these limit you on creating content where short written posts are preferred. Social Media posts have short life-spans because there are always newly published posts, unlike Blogs where you can discuss your products and services in long-form and are long-lasting. Blog content becomes valuable over time.

What’s best is when your Website is beautifully designed and functional, it can be your 24/7 salesman generating leads. Potential customers can just search for services and products on Google, and eventually, find your Website where they can make appointments, order, or make a purchase.

Who are my audiences on my Website and Social Media Profiles?

Identify your small business’ core mission and connect it with your goal. Create different buyer personas, these are semi-fictional characters that represent your ideal customer. Understand which of these buyer personas can be a good fit in marketing your products and services and which of these are not. Buyer personas can align your small business’ content marketing strategy on your Social Media Network and your Website. Knowing your buyer personas prompts you to the next step of guiding your customers on purchasing your products and services by educating them, helping them identify their problems and solutions.

How can you have a beautiful and functional Website, integrated with your Social Media Network?

Your Website can establish your business online presence and strengthens your small business’ brand. There are different kinds of Websites and every design and functionality should help your small business reach your goal. The trend these days is Minimalist Designs with functional features for websites.

Here are the type of Websites for professionals and small businesses:

• Business Website – this Website is your business’s face online. It has the same branding and identity as your brick and mortar business. The products and services of your business are being offered featured in blogs.
• e-Commerce Website – this Website is best for businesses selling products online. It is also a Business Website but with the Payment Page. The customers select the products they want to purchase and make payments with a credit card.
• Portfolio Website – this Website is for Professionals who want to show their work portfolio. Designers, Architects, Engineers, Construction and Builders, Photographers Portfolios are best to benefit from this Website because it’s focused on their work.
• Brochure Website – this Website is like a business card where content information straightforward. It is for businesses or professionals that need simply an online presence.
• Personal Website – this Website is more on the personal side. These are blogs and vlogs where the writer shares their ideas or travels to anyone that might be interested.

These Websites can be integrated with your Social Media Network, like this Blog Page, where my LinkedIn Profile, FB Group, and FB Page is displayed. Having your OWN Website is limitless. Let your Social Media Network drive traffic to your Website and create brand awareness, solve your customers’ problems, and increase your sales and profits. And if you want to be a Sulatronico customer, then we can help you build a beautiful and functional website based on your business goals.