What is Social Media Presence?
Social Media Presence refers to how often you post timely and relevant content that defines your brand’s personality. Providing valuable content that will spark the interest and evoke the feelings of your audience toward you and your brand will have a good impact on increasing your social media shares on Social Media networks. Knowing your target audience and establishing a relationship with them by showing your human side, rather than a faceless brand, will definitely give them the reason to engage and eventually, become your customers. After all, what is Social Media Presence without the word “Social” in it?
Why is Social Media Presence Important?
As long as you have Social Media Presence, you can boost your online reach on a global scale to establish your brand and develop connections. Social Media networks can provide you a global presence, cost-free. Online marketing campaigns are cost-efficient and increase brand exposure than traditional marketing campaigns, print & broadcast, which limits brand exposure. Communication and interaction across the globe have become within reach. Customers can easily send their feedback directly and businesses can respond quickly through Social Media networks. A strong online presence of your brand will eventually lead to customer engagement and turn these into profits.
Where should we post on Social Media Platforms?
When setting up your Social Media Accounts for your brand, it’s important to create an impressive and unforgettable Social Media Profile that stands out and will lead to new business opportunities.
Here are some basic points to remember:
1. Use the right profile and cover images with the right sizes consistently to increase brand recognition. Company Logo is the most important image in your Page because it is the face of your company’s branding. For Personal Accounts, use your photo to identify you and show that it is a real active account.
2. Use simple handles (@yourhandle) that are recognizable and searchable. There are social networks that require your real name while a pseudonym can be used on Twitter.
3. Make your settings private or public. A personal social media account should have privacy settings while a business-related page can be public.
4. Write an interesting description about yourself or your brand, the industry you are in and what you do. You can also include additional information regarding your interests. Valuable information regarding yourself, your brand, and your interests gives you the chance to connect more to your audience.
5. Make your content interesting, up-to-date, and shareable. Interlink your Social Media Profiles together so your followers can easily find you.
There are a ton of Social Media Networking sites for you to join. You don’t have to join all but only the ones which are beneficial to you and your brand. These popular Social and Media Sharing networks are best in connecting with your audience, sharing photos, videos, and even live videos.
- Youtube
- TikTok is the newest trend in Social Media and it’s about community engagement. Create your own and develop branded content using hashtags. Dance challenge videos are the most viral content and appeal to all audiences.
The most used Social Media Platforms are Facebook and YouTube, according to We Are Social report.
Who is our Audience in Social Media?
We Are Social reports that the Philippines Tops Internet and Social Media Use in 2020. The Philippines has increased its spending time on Social Media Platforms.
Here are the gender and age groups that use Social Media Networks, the Philippines is included in this report.
The data above will give you a bird’s eye view on creating your content and reaching your target audience. As Facebook and YouTube top the most used Social Media Networks, create interesting images, and video content for your brand to attract your potential customers.
These are guidelines on whom you are creating relevant content:
- Get to know your target audience’s information such as age group, gender, income, occupation, etc.
- Understand your target audience’s needs and on how your product and services help solve their worries and help them sleep at night.
- Choose the right Social Media Channel to reach your target audience and share your content.
How can We Help Build a Better Social Media Presence for You?
Social Media Presence does not only mean being present or having accounts set-up on Social Media networks. The need for brand exposure is very important because purchasing decisions are often influenced by Social Media. Lack of Social Media Presence limits your brand exposure, missed business opportunities and your potential customers will have the difficulty of connecting with you quickly and easily, especially if they are abroad.
Company Logos and Images to be used on your Social Media Accounts should be of high quality and re-sized according to the specification of the Social Media Platform. Having a Social Media Strategy will help you reach your target audience and your goal with content marketing, as well as, measuring your ROI. Social Media Management will strengthen your Social Media Presence so you can captivate your potential audience and turn them into loyal customers.
These are essentials in Social Media Presence and if you are looking for a Social Media Management and Social Media Graphics Design, we can help you with our services. Hoping that you find my first blog useful and informative.
Don’t be left behind. Don’t limit your reach. Reach your goals with your Social Media Presence.
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